Purple Mattress Marketing Research

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It’s simple to choose any mattress that you want and then call it a night. Yes, you’ll save cash and possibly some time from researching but spend enough nights on a random mattress and then you’ll begin to wonder what you’re doing that makes you feel more tired and unrested compared to the night before.

Purple Mattress aims to solve that by studying the elements that make a comfortable sleep better, and combining it with exclusive technologies, like the Purple Grid Layer, which provides the mattress with a distinct experience that is distinct from other mattresses in the market. This article will explore whether Purple Mattress is a choice to make your next mattress purchase.

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Before you go on, you may want to watch this video by Mac Dingle on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of Purple Mattress.

What is Purple Mattress? Purple Mattress Marketing Research

The Purple Mattress, or simply “The Purple,” is an all-foam mattresswith there are no springs. It is made using Purple’s own grid layer which makes use of the term “hyper-elastic polymer.” This layer, referred to as the Purple Grid Layer, is composed of a comfort layer and a support core that is made out of a polyfoam.

Purple Purple comes in at only one firmness levelmedium-firm and is offered in various sizes directly to your door. This follows the increasing trend in DTC which is a direct-to-consumer mattress manufacturers that use lower overhead to enhance the product it self.

Who Started Purple Mattress?

Purple is a name that has been thrown around particularly twins Terry as well as Tony Pearce, who are material and manufacturing experts as well as material experts. They used both their expertise to develop sophisticated versions of products they felt required more care in terms of structure and comfort.

This led to the development of Floam which is a cushioning fluid used in various products including footwear and medical instruments. The problem of Floam has been that the product was usually only available to institutions since the price to develop the tech was expensive.

The two brothers decided to develop an affordable Floam and later developed their Hyper-elastic Polymer, which they patent. It is soft, stretchy and durable, the Hyper elastic polymer soon became the foundational element that creates the Purple mattress supple and supportive in the same way.

Purple Mattress Marketing Research

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What is the difference between it and What is it that makes this mattress different from Usual Mattress?

Purple is available in a variety of sizes, including twin and California King. It also provides the famous cushioning that their unique technology for fabric provides. This “Purple grid” is a fundamental element of the features that make Purple a special mattress as it behaves like memory foam but gives an even more responsive bounce. The foam is made using a grid that allows airflow to pass via the spaces between the foams, which regulates temperature without sacrificing its overall comfort.

In terms of construction, every mattress comes with 2-inches of Purple unique grid over a 3.5-inch Polyfoam layers. This is supported by four inches of high-density polyfoam. the standard for all full-foam mattresses that give the entire cushion shape and form.

The construction is enhanced by a polyester-viscose blended fabric that helps regulate temperature and offers a superb cooling sensation. The mattress should come in at roughly 9.25 inches in height and thick enough to fit most body shapes and suitable to most sheet sets.

In the terms of a layman, look for a mattress that’s semi-firm (called “medium-firm”) for affordable prices while still delivering top-quality and modern materials. Additionally, Purple comes with several different variants known as the Hybrid or Hybrid Premier. Hybrid Premier. People who are used to coil-support mattresses can choose these hybrids for a similar experience, but with the added benefit of Purple’s exclusive technology.

What Benefits Can I Expect?

But how does this really compare to the standard mattress, and how does this benefit you as the sleeper? While there are many aspects of sleeping and the factors that influence it, a few commonly accepted aspects are to be considered when you buy the mattress.

Stress Relief

Stress Relief Stress Relief, or Pressure Relief or Pressure Relief, as one might refer to it, is one of the most essential benefits of having an Purple mattress. If you’ve ever had to wake up with a sore back or always stretch out in the morning it’s likely that you’re sleeping on an unsupportive mattress that offers little stress relief and not enough support throughout its construction.

Purple Grid Purple Grid is probably one of the major reasons Purple excels at decreasing pressure and alleviating stress over your body. Their unique grid technology can help shape the body for an incredibly soft and supportive feeling. A lot of lower-end mattresses have the issue of sleepers sinking too deeply into the mattress. With Purple, you can rest comfortably. Purple mattress (the first and all of its variations) You will find the perfect amount of cushion and the appropriate amount of support that you can lie down without sinking entirely down.

This is particularly important for sleepers who feel discomfort when they sleep in certain positions. A pressure relieving device that is effective helps ease discomfortand is even more crucial for certain sleeping positions.

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Structure Retention

An often overlooked aspect of mattresses that is crucial for their quality overall is whether they maintain their shape as weight is distributed across the sides- a mattress quality commonly called “structure retention.” This is typically the reason that all foam mattresses fail as they are less supportive explicitly based on their materials.

In terms of Purple mattresses specifically the bed’s original design falls into the same issues that all foam mattresses have in relation to this retention of structure. However, due to the more elastic material, Purple Original Purple Original does tend to retain its shape more. This will certainly benefit those who require the greatest surface area as more edge retention will give you the ability to use the entire bed without worry about sinking.

It is further enhanced by this feature in the Purple Hybrid and Hybrid Premier models, which have inner coil springs. This old but still useful technology is found in many mattresses in the market now. These hybrid mattresses blend the flexibility of Purple’s grid layer with the strength of copper coils, giving you more responsive edgesthat keep you in the bed when you need to and off the bed when you do not.

Temperature Regulation

An aspect of the mattress that affects the quality of sleep you get at night is is how well it regulates your body temperature. While you wouldn’t think mattresses are cooling by nature, many of the mattresses available are specifically designed to have gaps and spaces between the foam to allow air to circulate.

The issue with mattresses made of all foam is they can retain heat, particularly ones made from memory foam. In contrast to coil mattresses that are made of coils, the heat generated by your body’s heat through friction and movement don’t have any place to go and the heat will quickly accumulate.

But, Purple’s line mattresses overcomes this problem primarily because (again) to their most elastic Purple grid layer. Since the Purple grid is designed with open spaces, air can flow more freely between all of the foam layers. This eliminates the annoying trapped heat issue other mattresses face and helps keep your sleep all night.

Motion Transfer

One of the mattress aspects which you’ll likely will see frequently on infomercials is the ones that highlight “motion transfer” or the degree to which the mattress is to transferring motion across its surface. It’s usually demonstrated with a glass of wine (or wine) situated on one end of the bed while having something heavy fall on the other (usually a bowling ball or a person to show weight). A good motion transfer-resistant bed will guarantee that the glass does not fall over despite the sudden movements on the opposite end.

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Generally speaking, you’ll need mattresses that have minimal motion transfer since this will keep you asleep when someone enters or exits the mattress. The last thing you want is for you and the stuff with you to suddenly be thrown up in the air whenever someone comes onto the bed. Unlike the issues that arise due to temperature regulation, air foam mattresses have an advantage as they have a tendency to transmit little or the side and have no movement at all from side to side. This applies squarely to the Purple mattress original. It still uses the same materials for foundation like many foam mattresses. Still, it is enhanced with a newer top layer of high-elasticity foam.

However, be aware that Purple Hybrid and Hybrid Premier mattresses can carry the slightest amount of movement across their surface due to their use of inner coil mechanisms. In exchange support for is movement isolation. While it’s not as bad as fully inner coil mattresses, you shouldn’t expect to be able to balance the bowling ball and glasses of wine on the same bed without creating a terrible mess.

Mobility

Related to the concepts of movement isolation and structure retention is the concept about mattress flexibility. When a mattress advertises its ability to conform to your body, it is reasonable to also expect some aspect of movement control. Naturally, it would be more difficult to get out bed when you feel completely enveloped by the bed.

Although this might not be a problem for most sleepers, some more particular people would prefer a little more flexibility or “bounce back” from mattresses. Purple straddles this balance pretty well despite being an entirely foam bed. Memory foam generally comes with the problem of sinking the body of the user and making it particularly difficult to get out of bed. The proprietary Purple grid layer is the reason it for the ability of its grid to resemble memory foam contouring , but it has improved upon it with an additional layer of elasticity.

Expect this ease of movement to be enhanced even more when they launch their Hybrid as well as Hybrid Premier variants. Mattresses made of innerspring typically have better performance in terms of movement than memory foam.

Who Is This Best For?

Mattress experts usually recommend certain types of cushioning for different types of sleepers. If you’re not sure of the kind of sleeper you might be, you can simply look at the posture you generally get into during the evening. You are generally classified as one of three kinds of sleepers: Back, Side, as well as Stomach Sleepers. What’s the Purple mattress’s performance for each of these categories?

Side Sleepers

This is the main target market for Purple because their mattresses provide pressure relief with sleepers on the side in mind. If you’re a sleeper on the side, expect the need to be supported for your spinal alignment. It is essential to get the proper amount of support so that you don’t get any painful pressure points over the night. If you’re a heavier-set person, you might need more assistance than the kind that Purple provides.

Back Sleepers & Stomach Sleepers

Back sleepers should also enjoy the support of your lumbar area and a little bit for pressure relief. In addition, those who sleep more often may need to choose more firm mattresses as Purple could feel too soft. These sleepers may end up sinking into the mattress too deeply. If you are between 130 to 230 points, this could be a decent pick for you. But, your preferences will vary from one person to the next.

The support issue is ever more common when it comes to stomach sleepers. They’ll definitely require a much firmer support foundation to stop the accumulation of any pressure points which can cause strain to shoulders, necks, and lower backs. Being a stomach sleeper who weighs morewith a weight of more than 130 poundsis certain to require the most firm bed.

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How Much is a Purple Mattress?

The original Purple mattress keeps the entry cost lower for its twin mattresses so that even the most hesitant users are able to enjoy the Purple difference with little hurt on the pocket. For $599, you can take advantage of their twin mattress delivered directly to your home. For bigger sizes, like Queen and King, expect to pay more than the $1,000 mark, which is $1,199 and $1.499, respectively. Purple Mattress Marketing Research

If you’re considering buying one of the Purple Hybrid or the Hybrid Premier you can expect to pay close to three times or more the price of the previous mattress. This keeps the Hybrid mattresses somewhat expensive for those on a budget or customers who are still uncertain about purchasing from Purple. Purple Mattress Marketing Research

What’s great about Purple the mattress is that they include an overnight trial of 100 nights that allows you to try the mattress before purchasing it. Keep note that you’ll need to use your mattress for 21 nights as part of its “break-in” time. If you’re not happy in the mattress you may expect a full refund without cost. Simply contact Purple to have your purchase reversed.

Final Words

Purple mattress is an excellent choice for people looking for a plush yet durable mattress that maintains its shape longer than memory foam. It also offers flexibility, and retains the contouring feature that people who sleep on foam mattresses enjoy. It also has some extra features , like an adequate temperature control and motion isolation, which makes it a bit more quality than your typical mattress. Purple Mattress Marketing Research

It’s relatively simple to get into and is especially so when you’re choosing a twin size for a starter room. But be warned that larger and more expensive variants can easily triple or double the amount you’ll be spending. In any event, you do have the option of taking advantage of their trial of 100 days– just be sure you use it after 21 days of “break-in” time. Purple Mattress Marketing Research

Let’s say you’re heavier than average weight-wise, and you’re an average side sleeper. If that’s the case, this mattress recommendation goes double since it provides sufficient support to the way you sleep. However, if you are in the middle and you typically sleep on your stomach, it is possible to opt for a mattress with a bit more support.

For a better alternative, it might be good to explore different mattress brands, such as DreamCloud. DreamCloud has a good variety of mattresses with varying firmness, so you can choose a firm mattress when you need it, and a soft mattress to sleep on when you don’t. Additionally, DreamCloud does come up somewhat more affordable, so those looking to save money could benefit from giving DreamCloud a check.

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Frequently Asked Questions Purple Mattress Marketing Research

Does Purple have Additional Services like Mattress Removal?

Unlike other direct-to-consumer mattresses, Purple doesn’t have what you would consider a “white-glove” solution that could take care of your old bed or even services such as mattress set-up. If you buy a Purple mattress you’ll need to take charge of the removal of the old mattress and installing the brand new one. Be sure to allow your Purple mattress a few hours to expand prior to using it, since it typically comes compressed in a box.

Are there any Warranty with Purple Mattress? Purple Mattress?

There are two separate warranties for Purple mattresses. One handles the outer cover and one for the inside. For your cover you will get at least two years of coverage in the event of any defects the cover is able to provide. In the case of the interior, you will get at minimum 10 years of guarantee covering any defects. Make sure to take note that any body indentations-that are caused by sleepers with heavier weights or just frequent use-are not covered under warranty if they are less than 1 inch deep. Customers must also pay for any shipping charges associated with the delivery and return.

What is Shipping work using Purple Mattress?

Purple mattress is delivered via FedEx to all 48 contiguous states of the US, while customers in Hawaii, Alaska, and Canada will need to pay a shipping fee. Unfortunately , for readers from outside the US, Purple has yet to provide any address outside of the United States.

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