Purple Mattress Ad Campaign

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It’s simple to choose any mattress you like and call it a day. Sure, you’ll save some cash and possibly some time by doing your research, but you’ll spend enough time on a random mattress before you start to wonder why you wake up more tired and unrested compared to the previous night.

Purple Mattress aims to solve this problem by analyzing the factors that make a great sleep even better with some unique technologies like their Purple Grid Layer, which gives the mattress a certain feel different from other mattresses on the market. This article will examine whether Purple Mattress is a choice for your next mattress investment.

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Before you go on, you may want to check out this video by Mac Dingle on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

What is Purple Mattress? Purple Mattress Ad Campaign

The Purple Mattress, or simply “The Purple,” is an all-foam mattresswith there are no springs. It is made using Purple’s own grid layer which uses the term “hyper-elastic polymer.” The layer, known by the name of Purple Grid Layer, is comprised of a comfort layer and a support core made from polyfoam.

The Purple mattress is available in one firmness level- medium-firm— and is available in a variety of sizes directly to your door. This is in line with the growing popularity in DTC or direct-to-consumer mattress firms that use lower overhead to improve the quality of the mattress the mattress itself.

Who Started Purple Mattress?

Purple has a variety of imaginative names particularly the brothers Terry as well as Tony Pearce, who are experts in manufacturing and materials and material experts, respectively. They used both their expertise to develop modern versions of things they deemed needed more attention in terms of structure and comfort.

This led to their creation of Floam the high-tech cushioning fluid that is used in a variety of items including footwear and medical instruments. The problem in using Floam has been that the product was primarily available to institutions since the cost of developing the technology was costly.

So the two brothers decided to develop a lower costing Floam and then came up with their Hyper-elastic Polymer, which they patent. Flexible, soft, and long-lasting, the Hyper-elastic polymer soon became the foundational element that creates the Purple mattress comfortable and supple at the same time.

Purple Mattress Ad Campaign

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What is the difference between it and what is the Usual Mattress?

Purple comes in different sizes, from twin to California King, and offers that landmark cushioning their unique technology for fabric provides. This “Purple grid” is a fundamental element of what makes Purple a unique mattress, as it behaves like memory foam but gives the bounce of memory foam but is more flexible. The mattress is constructed using a grid that allows airflow to pass through the gaps between the foam, thus regulating temperature without sacrificing the overall cushion.

Construction-wise, each mattress is constructed with a 2-inch Purple unique grid with an additional 3.5-inch foam layer. This is supported by 4 inches of high-density polyfoam, which is a common feature in all foam mattresses, to provide the complete cushion form and structure.

The construction is enhanced by a poly-viscose blended fabric that helps regulate temperature and gives an excellent cooling sensation. Expect each mattress to come in at roughly 9.25 inches in height, thick enough for most body shapes and suitable for most standard sheet sets.

To put it into the terms of a layman, look for a mattress that’s semi-firm (called “medium-firm”) at affordable prices while still delivering quality and advanced materials. Furthermore, Purple comes with several distinct variants, such as the Hybrid as well as Hybrid Premier. Hybrid Premier. Mattresses that are accustomed to coil support are able to choose hybrids to get a similar experience but enhanced by Purple’s own technologies.

What Benefits Can I Expect?

How does this compare to a standard mattress, and how does this benefit you as a sleeping person? While there are many aspects to sleeping and the features that affect it, some generally accepted factors will be considered when you buy mattresses.

Stress Relief

Stress Relief which is also called Pressure Relief according to what some might refer to it, is one of the most essential benefits of using a Purple mattress. If you’ve ever woken with a stiff back or if you need to continuously stretch during the day it’s likely that you’re sleeping on the wrong mattress. It’s not providing enough tension relief and lacks support in its construction.

Purple Grid Purple Grid is most likely one of the major reasons Purple really shines in relieving pressure and easing the strain on your body. Their proprietary grid technology helps form the body and provide an incredibly soft and supportive feeling. Many lower-end mattresses face the issue of sleepers sinking too much into their mattress. However, with this Purple mattress (the original , as well as all its variants) You will find the perfect amount of cushion and the proper amount of support that you can lie down without sinking to the bottom completely.

This is especially important to sleepers who feel discomfort in particular sleeping positions. The use of a good pressure reliever can ease this discomfort- all the more important for certain sleeping positions.

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Structure Retention

One of the most overlooked aspects of mattresses vital in their general quality the way they maintain their shape when weight is distributed around the sides, an aspect of the mattress that is commonly referred to as “structure retention.” This is usually the case with all foam mattresses since they have less structural support explicitly based on their materials.

As for Purple mattresses specifically the original bed isn’t immune to the same problems that many all-foam mattresses face with regard to structure retention. However, due to their more elastic materials, Purple Original Purple Original does tend to keep its shape a bit more. This is definitely beneficial for those who require the largest surface area since better edge retention leads to the possibility of using the entirety of the bed without having to worry about sinking.

This is further enhanced by this feature in the Purple Hybrid and Hybrid Premier models, which have inner coil springs. This old but still useful technology is used in a variety of mattresses on the market today. The hybrid mattresses combine the flexibility of the grid layer in Purple with the stability of copper coils. They provide more responsive edgesthat keep you in the bed in the times you have to, and off it when you do not.

Temperature Regulation

One aspect of mattresses that can affect the quality of your sleep is the way it regulates your body’s temperature. Although you might not think that mattresses are cooling in nature, many of the cushions available on the market are designed specifically to have gaps and spaces between the foam to allow air to properly circulate.

The issue with mattresses made of all foam is that they tend to trap heat, especially those made primarily of memory foam. As opposed to coil-mattresses which is made of memory foam, heat generated by your body through things like friction and movement doesn’t have anywhere to go, and so the heat will quickly accumulate.

However, the Purple line of mattresses overcomes this problem primarily due (again) in part) to its most elastic Purple grid layer. Because the Purple grid was designed with open spaces, air is able to move more freely between all the foam layers. This eliminates the annoying trapped heat issue other mattresses face and helps keep you at a comfortable level all night.

Motion Transfer

A mattress aspect that you will likely often see on informationmercials is those that show “motion transfer” or the extent to which the mattress is to transferring movements across its surfaces. This is usually portrayed through an empty glass of water (or wine) placed on one side of the bed while having something heavy fall on the other (usually bowling balls or a person to show the weight). A good motion transfer-resistant bed will ensure that the glass would not fall over despite the sudden movements at the other end.

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In essence, you’ll want a mattress with minimal motion transfer, as this helps keep you asleep when someone enters or exits the mattress. The final thing you’d like is for you and all your belongings to jump out of the bed whenever someone comes onto the mattress. Unlike the issues that arise from temperature regulation, air foam mattresses actually offer a benefit as they naturally transfer little to any movement between sides. This is especially true for the Purple mattress’s original. It still uses the same materials for foundation as many foam mattresses. Still, it is enhanced with a newer top layer of high-elasticity foam.

Be aware that Purple Hybrid and Hybrid Premier mattresses could carry a little more movement on their surface due to their usage of inner-coil mechanism. In exchange support for is movement isolation. While it’s not the same as full-on mattress with inner coils, don’t expect to be able to balance a bowling ball and a glass of wine on the same bed without causing a terrible mess.

Mobility

As a result of the concepts of isolation of movement and structure retention is the notion of mattress mobility. Whenever a mattress touts its ability to mold to your body shape, you must also anticipate some form of movement inhibition. Naturally, it is more difficult to get out your bed when you are completely in the bed.

Although this might not be a problem for most sleepers, some more particular users expect a little more flexibility and “bounce in the opposite direction” from a mattress. Purple is able to balance this well despite being an all-foam mattress. Memory foam typically comes with the problem of sinking a user’s body and creating a difficult time to get out of bed. The proprietary Purple grid layer is responsible it for the ability of its grid to mimic memory foam contouring but improved on it by adding an additional layer of responsiveness.

Expect this ease of movement to improve even more with Hybrid as well as Hybrid Premier variants. In general, mattresses made of innerspring have superior performance in terms of movement than memory foam.

Who Is This Best For?

Mattress experts often suggest a specific type of cushioning for different sleeper types. If you’re not sure of the kind of sleeper you might be, you can simply look at the position you usually find yourself in during the night. You are generally classified as one of three types of sleepers: Back, Side, and Stomach Sleepers. How is Purple mattress for each of these types?

Side Sleepers

This is the main target market for Purple as their mattresses provide pressure relief, with sleepers on the side in mind. If you’re a side sleeper you should expect to have support for your spine’s general alignment. You should get the correct amount of support to ensure that you don’t develop painful pressure points throughout the night. If you’re heavier-set and you’re a heavier-set person, you may need more support than the support Purple gives.

Back Sleepers & Stomach Sleepers

Back sleepers also need some ample support for your lumbar and some modicum in pressure relief. For heavier sleepers, you may want to opt for more firm mattresses as Purple could feel too soft. These sleepers may end up sinking too deep on the bed. If you’re between 130 to 230 points, this could be an appropriate choice for you. However, the preferences will vary from one person to the next.

The support issue is ever more common when it comes to stomach sleepers. They will definitely need a much firmer support foundation to stop the accumulation of any pressure points which can cause strain to shoulders, necks, as well as lower backs. As a stomach-sleeper who is heavierthat is more than 130 poundsis certain to require more firmer mattress.

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How Much is a Purple Mattress?

The original Purple mattress is designed to keep entry fees at a low level for its twin mattresses so that apprehensive users can begin to enjoy the Purple differences with no harm on the pocket. With a price of $599, you could have their twin mattress delivered directly to your home. For bigger sizes, like King and Queen, you can expect to spend more than the $1000 mark, specifically $1,199 and $1.499, respectively. Purple Mattress Ad Campaign

If you’re looking towards buying the Purple Hybrid or the Hybrid Premier be prepared to pay close to three times or more the price of the previous mattress. This puts the Hybrid mattresses beyond the reach of those who are on a tight budget or who are still unsure about making a purchase from Purple. Purple Mattress Ad Campaign

What’s excellent with Purple the mattress is that they offer a 100-night sleep trial that allows you to try the mattress prior to making a decision to purchase. Make sure you’re able to utilize this mattress over 21 nights in order to complete the “break-in” duration. If you still find that you’re not satisfied about the bed, expect a full refund at no cost. Contact Purple to have your purchase reversed.

Final Words

Purple mattress is a great option for users looking for a plush yet durable mattress that maintains its shape better than memory foam, adds responsiveness, and keeps the same contouring quality that foam mattress users enjoy. Additionally, it comes with features like reasonable temperature control and motion isolation, making it more durable than your typical mattress. Purple Mattress Ad Campaign

The price is relatively easy to get into and is especially so if you’re opting for the twin size as a starter room. However, be aware that larger sizes and higher-priced models could easily triple or double the amount you’ll be spending. In any case you have the option of using their trial period of 100 nights– but be certain to take it up after two weeks of “break-in” time. Purple Mattress Ad Campaign

Suppose you’re on the lighter side in terms of weight, and are an average side sleeper. If so, this mattress recommendation goes double since it provides sufficient support for the way you sleep. Though if you fall in the middle and you tend to rest on your stomach, you might want to go for a mattress that offers a bit more support.

To find a better option you might want to look into other mattress brands like DreamCloud. DreamCloud has a good variety of mattresses that vary in levels of firmness, so you can choose a firm mattress when you need it, and a soft mattress for times you don’t. What’s more, DreamCloud does come up with a price that is a little more affordable, so those who are concerned about their budget might benefit from taking a look at DreamCloud an opportunity to test the waters.

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Frequently Asked Questions Purple Mattress Ad Campaign

Does Purple have Additional Services like Mattress Removal?

Unlike other direct-to-consumer mattresses, Purple does not offer what would consider a “white-glove” service that could take care of your old bed or other services such as mattress setup. If you decide to purchase a Purple mattress you’ll need to take charge of the removal of your previous mattress as well as installing the brand new mattress. Be sure to allow your Purple mattress a few hours to expand before using it, since it typically comes compressed in boxes.

Can I get a warranty with Purple Mattress? Purple Mattress?

There are two separate warranties for Purple mattresses, one that covers the cover’s outer layer and an interior one. With regard to covers, one can count on at least 2 years of protection for any defect that the cover is able to provide. For the interior, you’ll have at least 10 years of warranty that covers any defect. Be sure to note that any body indentationsthat are caused by sleepers with heavier weights or even frequent useare not covered under warranty if they’re not more than 1 inch in depth. Customers are also required to cover the shipping costs associated with the delivery and return.

What is Shipping Work for Purple Mattress?

Purple mattress is shipped via FedEx to all 48 contiguous states in the US however, customers from Hawaii, Alaska, and Canada must pay a shipping cost. Unfortunately for international readers, Purple has yet to provide any address outside of the United States.

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