Marketing At Purple Mattress

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It’s easy to select any mattress that you want and then call it a day. Yes, you save some cash and possibly you’ll save some time researching, but spend enough nights on a mattress that you don’t know about, and you’ll start wondering the reason you wake up tired and unrested compared to the night prior.

Purple Mattress aims to solve the problem by studying the factors that make a great sleep more enjoyable with exclusive technologies, like the Purple Grid Layer, which provides the mattress with a distinct feeling that is different from other mattresses on the market. This article will explore the possibility of whether Purple Mattress is a good choice for your next mattress purchase.

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Before you go on, you may want to check out this video by Mac Dingle on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

What is Purple Mattress? Marketing At Purple Mattress

The Purple Mattress, or simply “The Purple,” is a mattress made of all foam, which means it does not have springs, and uses Purple’s proprietary grid layer that makes use of a “hyper-elastic polymer.” This layer, also known by the name of Purple Grid Layer, is composed of a comfort layer and a support layer made from polyfoam.

The Purple mattress is available in only one firmness levelmedium-firm and is sold in different sizes that are delivered directly to your doorstep. This is in line with the growing tendency towards DTC (direct-to-consumer) mattress firms that use lower overhead to improve the actual product the mattress itself.

Who Started Purple Mattress?

Purple has some imaginative names especially brothers Terry and Tony Pearce, who are material and manufacturing experts as well as material experts. They used both their expertise to develop sophisticated versions of products they believed required more attention in terms of structure and comfort.

This led to their creation of Floam, a high-tech cushioning fluid that can be found in many items, from footwear to medical instruments. The issue with Floam lies in the fact that it was only accessible to institutions as the cost to create the tech was expensive.

The brothers set out to design an affordable Floam and then came up with their own Hyper-elastic Polymer. Flexible, soft, and durable, the Hyper-elastic polymer soon became the foundational element that creates a Purple mattress supple and supportive and supple.

Marketing At Purple Mattress

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How is it Different from the Usual Mattress?

Purple is available in a variety of sizes, starting from twin size to California king, and provides the famous cushioning that their unique fabrics provide. This “Purple Grid” is a foundational aspect of the features that make Purple a unique mattress, as it acts like memory foam but gives a more responsive bounce. This layer is manufactured using a grid that allows airflow to pass through the spaces between the foam, thus regulating temperatures without degrading its overall comfort.

In terms of construction, every mattress has a 2 inches of Purple proprietary grid with an additional 3.5-inch foam layer. It is further supported by four inches of polyfoam with high density, a standard in most foam mattresses, to create the full cushion’s shape and structure.

This construction is enhanced by a polyester-viscose blended fabric that helps regulate temperature and provides a great cool touch. The mattress should be around 9.25 inches high and thick enough to fit most body shapes, and applicable for all standard sheets.

To put it into simple terms, you can expect a semi-firm mattress (called “medium-firm”) for a reasonable price while delivering high-end materials and superior quality. Furthermore, Purple comes with several different variants known as Hybrid, Hybrid or Hybrid Premier. Hybrid Premier. Users accustomed to coil-support mattresses can opt for these hybrids and enjoy the same experience, but with the added benefit of Purple’s exclusive technologies.

What Benefits Can I Expect?

But how does this really compare to the standard mattress, and what benefits will this bring to you as the sleeping person? While there are many aspects of sleeping and the factors that influence it, some generally accepted factors will be expected of mattresses.

Stress Relief

Stress Relief, or Pressure Relief as some refer to it, is among of the most essential benefits of having a Purple mattress. If you’ve ever woken up with a stiff back or if you need to always stretch out in the morning, you’re probably using an unsupportive mattress that offers little tension relief and lacks support in its construction.

The Purple Grid is most likely one of the main reasons Purple really shines in relieving pressure and easing the stress on your body. The grid’s proprietary technology helps form the body and provide an incredibly soft and supportive feeling. Many lower-end mattresses face the problem of sleeping too deeply into the mattress. With the Purple mattress (the first and all of its variants) it has the right amount of softness and the proper amount of support to ensure that you can lie down without sinking completely down.

This is crucial for sleepers who feel pain in certain sleeping positions. A pressure relieving device that is effective can ease this discomfortwhich is all the more essential for certain sleeping positions.

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Structure Retention

One of the most overlooked aspects of mattresses essential in their general quality whether they maintain their shape when weight is distributed around the sides- the mattress quality is often referred to as “structure retention.” This is usually the case with all foam mattresses since they are less supportive explicitly based on their materials.

In terms of Purple mattresses specifically the original bed falls into the same issues that many all-foam mattresses face in relation to this retention of structure. Because of their more elastic materials, they Purple Original does tend to maintain its shape more. This will definitely help those who need the most space as the more edge retention will give you the ability to use all of the mattress without worrying about sinking.

It is further enhanced by the Purple Hybrid and Hybrid Premier variants as they have inner-coil springs. This older yet still applicable technology is used in a variety of mattresses in the market now. These hybrid mattresses blend the elasticity of Purple’s grid layer and the durability of copper coils, giving you more responsive edges, keeping you on the bed whenever you want to, and off it when you aren’t.

Temperature Regulation

A factor in a mattress that contributes to the quality of your sleep is is how well it regulates your body temperature. While it’s unlikely to think that mattresses are cooling in nature, many of the cushions available on the market are specially designed to have gaps and spaces between the foams to allow air to circulate.

The issue with mattresses made of all foam is they can retain heat, particularly ones that are made up from memory foam. Unlike coil-mattress, the heat generated from your body’s friction and movement doesn’t have anywhere to go and heat can quickly build up.

But, Purple’s line mattresses solves this issue primarily due (again) in part) to its top-most flexible Purple grid layer. Because the Purple grid was designed with open spaces, air can flow more easily between the foam layers. This eliminates the annoying trapped heat issue other mattresses suffer from and helps keep you at a comfortable level all night.

Motion Transfer

A mattress aspect that you probably see a lot when watching infomercials is the ones that highlight “motion transfer” or the extent to which the mattress is to transferring movements across its surfaces. It is typically demonstrated by having the glasses of liquid (or wine) situated on one end of the bed, and something heavy fall on the other (usually bowling balls or a person to illustrate the weight). A bed that is motion-resistant would ensure that the glass would not fall over despite the sudden movement at the other end.

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Practically speaking, you’ll want a mattress with minimal motion transfer, as this helps keep you sleeping when someone comes in or exits the mattress. The final thing you’d like is for you and all your belongings to suddenly be thrown up in the air whenever someone comes onto the bed. In contrast to the issues that result from temperature regulation, air foam mattresses have a distinct advantage since they have a tendency to transmit little or any movement from side to side. This is especially true for the Purple mattress’s original. It still uses the same foundational materials like many foam mattresses. Still, it is modernized with a higher-end top layer of ultra-elastic foam.

However, be aware that Purple Hybrid and Hybrid Premier mattresses may carry over a little more motion across their surfaces due to their use of inner-coil mechanisms. In exchange support for is the isolation of movement. Although it might not be the same as full-on inner coil mattresses, don’t think you’ll be able to be able balance a bowling ball and a glass of wine on the same mattress without it leading to the creation of a mess.

Mobility

As a result of the concepts of structure and isolation from movement retention is the concept of mattress mobility. If a mattress boasts of its ability to conform to your body, you should be expecting some degree of movement inhibition. Naturally, it would be difficult to get out of your bed when you are completely in the bed.

Although this isn’t a problem for most sleeping people, certain customers would like a bit more responsiveness and “bounce in the opposite direction” from the mattress. Purple straddles this balance pretty well, even though it is an entirely foam bed. Memory foam usually has the issue of completely sinking into the body, creating a difficult time to get out of bed. The proprietary Purple grid-like layer has to thank because it can resemble memory foam contouring but improved upon it with an additional layer of elasticity.

Expect this comfort of movement to be improved even more when they launch their Hybrid and Hybrid Premier variants. Mattresses made of innerspring typically have better reaction to movement compared to memory foam.

Who Is This Best For?

Mattress researchers often recommend a specific type of cushioning for different sleeper types. If you’re not sure of the kind of sleeper you might be, simply observe the position you usually get into during the evening. You can generally be characterized as one of three types of sleepers: Back, Side, and Stomach Sleepers. What’s the Purple mattress’s performance for each of these kinds?

Side Sleepers

This is the main target market for Purple since their mattresses offer pressure relief for side sleepers in mind. If you’re a sleeper on the side you should expect to be supported for your spinal alignment. It is essential to get the proper amount of support, so you don’t get any painful pressure points over the course of the night. If you’re a heavy-set person You may require more support than the one that Purple offers.

Back Sleepers & Stomach Sleepers

Back sleepers should also enjoy the support of your lumbar area and a little bit of pressure relief. In addition, those who sleep more often may prefer a firmer mattress as Purple might feel too soft and people may sink too much into the bed. If you are between 130-230 points, this could be an appropriate choice for you. But, your preferences will vary from one person to the next.

The problem of support is getting more frequent with stomach sleepers. They will definitely need an even more firm foundation to avoid the build-up of pressure points which can cause strain to shoulders, necks, as well as lower backs. Being a heavier stomach sleeperthat is over 130 poundsis certain to require the most firm bed.

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How Much is a Purple Mattress?

Original Purple mattress keeps entry costs low to its twin mattress so that even the most hesitant users are able to appreciate the Purple difference with little hurt on the pocket. For $599, you can have their twin mattress delivered to your door. For larger sizes, such as King and Queen, you can expect to spend more than the $1000 mark, with a specific figure of $1,199 and $1,499respectively. Marketing At Purple Mattress

If you’re thinking of buying Hybrids like the Purple Hybrid or the Hybrid Premier, expect to pay close to three times or more the prices of the original mattress. This puts the Hybrid mattresses somewhat out of range for users with a tight budget, or for those who are still unsure about making a purchase from Purple. Marketing At Purple Mattress

What’s great about Purple the mattress is that they offer a 100-night sleep trial that will allow you to test the mattress before fully making a decision to purchase. Make sure you’re able to utilize your mattress for 21 nights in order to complete their “break-in” period. If you’re unhappy with the mattress, you may get a full refund without cost. Contact Purple to get your purchase reversed.

Final Words

Purple mattress is a great alternative for those who want a soft but sturdy mattress that holds its shape better than memory foam, provides its responsiveness and maintains the contouring aspect that foam mattress owners love. It also has some extra options like a reasonable temperature control and movement isolation, making it more premium than your regular mattress. Marketing At Purple Mattress

The cost is fairly easy to get into as well, especially when you’re choosing an oversized twin for your starting room. But be warned that bigger sizes and more expensive variants can easily double or triple the price you’ll pay. However there is the option to utilize their 100-night trial– just be sure to use it within 21 days of “break-in” period. Marketing At Purple Mattress

If you’re in the middle in terms of weight, and are an average side sleeper. In that case the mattress recommendations are double as this allows you some ample support for the way you sleep. If you’re more on your heavier side, and you typically lie on your stomach you might want to go for something with a little more support.

To find a better option, it might be good to explore different mattress brands, such as DreamCloud. DreamCloud offers a variety of mattresses with varying firmness, so you can have a robust mattress when you need it and a more softer mattress for those times when you do not. Additionally, DreamCloud does come up somewhat more affordable, so those worried about spending might be able to benefit from taking a look at DreamCloud a check.

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Frequently Asked Questions Marketing At Purple Mattress

Does Purple offer additional services like Mattress Removal?

As opposed to other direct-to-consumer mattresses Purple does not offer what would call an “white-glove” solution that can take care of your old bed or even services such as mattress set-up. If you buy an Purple mattress, you’ll need to handle the removal of your old mattress as well as setting up the new one. Be sure to allow the Purple mattress a couple of hours to expand before you use it, since it normally comes in compressed in boxes.

Are there any Warranty with Purple Mattress? Purple Mattress?

There are two warranties available for Purple mattresses, one that handles the outer cover , and another for the interior. With regard to covers, one can expect at least 2 years of protection in the event of any defects the cover is able to provide. In the case of the interior, you’ll get at minimum 10 years of warranty that covers any defects. Just make sure you take notice that indents on your bodycaused by sleepers who are heavier or simply frequent use- won’t be covered by warranty if they’re less than 1 inch deep. Customers must also cover the shipping costs associated with delivery and return.

What is Shipping work for Purple Mattress?

Purple mattress ships via FedEx to the contiguous 48 states of the US however, customers from Hawaii, Alaska, and Canada will need to pay for shipping. Unfortunately for international readers, Purple has yet to ship to any international address.

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