Challenges In Purple Mattress Campaign

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It’s easy to pick out any mattress that you want and call it a day. Sure, you’ll save some cash and possibly some time from researching but spend enough nights on a bed that’s not yours, and you’ll start wondering what you’re doing that makes you feel more tired and exhausted than the previous night.

Purple Mattress aims to solve that by studying the elements that make a comfortable sleep even better with some exclusive technologies, like the Purple Grid Layer, which gives the mattress a certain experience that is distinct than other mattresses on the market. This article will examine the possibilities of whether Purple Mattress is a choice to make your next mattress purchase.

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Before you continue, you may want to check out this video by Mac Dingle on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of Purple Mattress.

What is Purple Mattress? Challenges In Purple Mattress Campaign

The Purple Mattress, or simply “The Purple,” is an all-foam mattresswith there are no springs. It is made using Purple’s own grid layer which makes use of a “hyper-elastic polymer.” The layer, referred to as the Purple Grid Layer, is composed of a comfort layer and a support core that is made out of a polyfoam.

Purple Purple mattress is available in one firmness level- medium-firm— and is sold in different sizes delivered straight to your door. This is in line with the growing trend in DTC which is a direct-to-consumer mattress companies which use less overhead to improve the quality of the mattress it self.

Who Started Purple Mattress?

Purple has some imaginative names, specifically twins Terry and Tony Pearce, who are material and manufacturing experts as well as material experts. They utilized both of their expertise to develop advanced versions of items they believed required more attention in terms of structure and comfort.

This led to the development of Floam which is a cushioning fluid that can be found in many items, from footwear to medical instruments. The issue in using Floam is that it was primarily available to institutions since the cost of developing the technology was prohibitive.

The brothers decided to develop an affordable Floam and then came up with their patented Hyper-elastic Polymer. Flexible, soft, and durable, the Hyper elastic polymer was soon the most important component of what makes a Purple mattress supportive yet supple and supple.

Challenges In Purple Mattress Campaign

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What makes it different from the Usual Mattress?

Purple is available in a variety of sizes from twin to California King, and offers the famous cushioning that their distinctive fabric technologies give. This “Purple grid” is a fundamental element of the features that make Purple an exceptional mattress since it functions like memory foam but gives the bounce of memory foam but is more flexible. The mattress is constructed in a grid system which allows airflow to flow via the spaces between the foam, thus regulating temperature without sacrificing the overall cushion.

The mattress’s construction is exemplary. Each mattress is constructed with a 2-inch Purple unique grid on top of an additional 3.5-inch polyfoam layer. It is further supported by four inches of high-density polyfoam, which is a common feature in all foam mattresses, to provide the complete cushion shape and shape.

This construction is enhanced by a poly-viscose blended fabric that helps regulate temperature and gives an excellent cool feel. Expect each mattress to measure around 9.25 inches high and thick enough to fit most body shapes and suitable to most sheet sets.

To put it in the terms of a layman, expect a semi-firm mattress (called “medium-firm”) at an affordable price, while also providing top-quality and modern materials. Moreover, Purple comes with several distinct variants, such as the Hybrid or the Hybrid Premier. Mattresses that are accustomed to coil support can choose these hybrids for a similar experience, but with the added benefit of Purple’s exclusive technology.

What Benefits Can I Expect?

However, how does this compare to a standard mattress, and what benefits will this bring to you, the sleeping person? While there are many aspects of sleeping and the factors that influence it, certain commonly-accepted elements are considered when you buy a mattress.

Stress Relief

Stress Relief, also known as Pressure Relief or Pressure Relief, as one refer to it, is among of the most vital points of using a Purple mattress. If you’ve ever woken with a stiff back or continuously stretch during the day, you’re probably using the wrong mattress. It’s not providing enough stress relief and not enough support within its construction.

The Purple Grid is likely to be one of the main reasons Purple excels at relieving pressure and easing the tension over your body. Their unique grid technology can help form the body and provide a plush yet supportive feel. The majority of mattresses in the lower end have the issue of sleepers sinking too much into their mattress. However, with the Purple mattress (the first and all of its variations) You will find the right amount of softness and the appropriate amount of support so that you can lay down without sinking to the bottom completely.

This is crucial for sleepers who feel pain in certain sleeping positions. The use of a good pressure reliever helps ease discomfortwhich is all the more essential to certain sleep positions.

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Structure Retention

An often overlooked aspect of mattresses that is crucial to their overall quality is how well they can keep their form when weight is distributed around the sides- the mattress quality is often referred to as “structure retention.” This is usually the reason that all foam mattresses fail as they are less supportive explicitly based on their materials.

For Purple mattresses the bed’s original design falls into the same issues that many all-foam mattresses face regarding this structure retention. But due to their more elastic materials the Purple Original does tend to keep its shape a bit more. This will certainly benefit those who require the largest surface area since improved edge retention results in the possibility of using all of the bed without worry about sinking.

This is further enhanced by these Purple Hybrid and Hybrid Premier variants as they have inner-coil springs. This old but still useful technology can be found in numerous mattresses in the market now. These hybrid mattresses combine the flexibility of the grid of Purple’s with the strength of copper coils. They provide more responsive edges, keeping you in the bed when you need to and off the bed when you aren’t.

Temperature Regulation

An aspect of the mattress that affects the quality of your sleep is the way it regulates your body’s temperature. While it’s unlikely to think that mattresses are cooling by the nature of their materials, many mattresses available are specifically designed to have gaps between the foams to allow air to circulate.

The problem with all-foam mattresses is they can retain heat, particularly those made primarily out of memory foam. As opposed to coil-mattresses, the heat generated from your body’s friction and movement doesn’t have any place to go and heat can quickly build up.

But, Purple’s line mattresses overcomes this problem primarily due (again) in part) to its top-most elastic Purple grid layer. Since the Purple grid was designed with wide spaces, air can move more easily between the foam layers. This avoids the pesky trapped heat issue that other mattresses have to deal with and keeps you at a comfortable level all night.

Motion Transfer

A mattress aspect that you will likely will see frequently on infomercials are those that feature “motion transfer” or the extent to which the mattress is to transferring movement across the surface. This is usually portrayed with a glass of water (or wine) set on one side of the bed, and something heavy fall on the other (usually a bowling ball or a person to show weight). A good motion transfer-resistant bed would ensure that the glass does not tip over in spite of the sudden movement to the opposite side.

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In essence, you’ll want an area with a minimum of motion transfer since this will keep you asleep when someone enters or exits the mattress. The last thing you want is for yourself and all things in your room to suddenly jump up whenever someone comes onto the mattress. Unlike the issues that arise due to temperature regulation, air foam mattresses actually have a distinct advantage since they have a tendency to transmit little or no movement between sides. This is especially true for the Purple mattress’s initial. It still uses the same materials for foundation as many foam mattresses. However, it’s enhanced with a newer top layer of ultra-elastic foam.

However, be aware that Purple Hybrid and Hybrid Premier mattresses may carry over a little more movement across their surface due to their use of inner-coil mechanism. What you trade in support, you forfeit in isolation from movement. Though it may not be as bad as full inner coil mattresses, don’t think you’ll be able to be able to balance a bowling ball and a glass of wine on the same bed without causing the creation of a mess.

Mobility

In connection with the notions of structure and isolation from movement retention is the idea about mattress flexibility. Whenever a mattress touts its ability to contour to your body, you should also expect some aspect of motion inhibition. Naturally, it would be more difficult to get out the bed if you feel enveloped by the bed.

While this may not be a problem for most sleepers, certain customers would like a bit more flexibility or “bounce in the opposite direction” from a mattress. Purple straddles this balance pretty well, even though it is the only foam mattress. Memory foam generally is prone to completely sinking into the body, creating a difficult time to get out of bed. The exclusive Purple grid layer is responsible it for the ability of its grid to mimic contouring of memory foam, but improve on it by adding an extra layer of responsiveness.

Expect this comfort of movement to improve even more when they launch their Hybrid as well as Hybrid Premier variants. Mattresses made of innerspring typically have better reaction to movement compared to memory foam.

Who Is This Best For?

Mattress researchers often recommend the use of a particular type of cushion for different sleeper types. If you don’t know what kind of sleeper you might be, just observe the positions you typically end up in in the evening. You are generally classified as one of three kinds that include Back, Side and Stomach Sleepers. What is the best mattress in each of these categories?

Side Sleepers

This is the main market for Purple as their mattresses provide pressure relief with people who sleep on their sides in mind. If you’re a side sleeper, expect the need to be supported for your general spinal alignment. You should get the correct amount of support, so you don’t experience painful pressure points throughout the night. If you’re heavier-set and you’re a heavier-set person, you may need more assistance than the one that Purple gives.

Back Sleepers & Stomach Sleepers

Back sleepers should also enjoy some ample support for your lumbar and some modicum for pressure relief. Again, heavier sleepers might prefer an extra firm mattress since Purple might feel too soft. These sleepers could end up sinking too much into the bed. If you’re between 130 and 230 points, this could be a decent pick for you. Still, preferences will definitely vary from person to person.

The support issue is ever more prevalent in stomach sleepers. They’ll certainly require a more solid base to prevent the accumulation of any pressure points which can cause strain to shoulders, necks as well as lower backs. Being a stomach sleeper who weighs more– more than 130 pounds-is certain to require a much firmer bed type.

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How Much is a Purple Mattress?

The original Purple mattress keeps the entry cost at a low level on its two mattresses, so that apprehensive users can begin to experience the Purple difference with little hurt on their pockets. For $599, you can enjoy their twin mattress shipped directly to your home. For larger sizes, such as King and Queen, be prepared to spend above the $1,000 mark, specifically $1,199 and $1.499, respectively. Challenges In Purple Mattress Campaign

If you’re looking towards buying one of the Purple Hybrid or the Hybrid Premier you can expect to pay around three times or more the prices of the original mattress. This keeps the Hybrid mattresses expensive for those on a budget or customers who are still uncertain about purchasing from Purple. Challenges In Purple Mattress Campaign

The best thing about Purple however, is that they provide the option of a 100-night trial which will allow you to test the mattress prior to committing to the purchase. Keep note that you’ll need to utilize your mattress for 21 consecutive nights as part of the “break-in” time. If you’re not satisfied with the mattress, you may be assured of a full reimbursement without cost. Simply contact Purple to get your purchase reversed.

Final Words

Purple mattress is a great alternative for those who want a soft yet sturdy mattress that keeps its shape longer than memory foam, adds responsiveness, and keeps the contouring feature that people who sleep on foam mattresses enjoy. It also has some extra options like a reasonable temperature control and movement isolation, which makes it more premium than your regular mattress. Challenges In Purple Mattress Campaign

The price is relatively easy to comprehend also, particularly in the case of an oversized twin for your bedroom for your first. Be aware that larger sizes and more costly models can easily double or triple the amount you’ll be spending. In any event you have the option of taking advantage of their 100-night trial– just be sure to use it within the 21-day “break-in” period. Challenges In Purple Mattress Campaign

Suppose you’re in the middle in weight and you’re a typical side sleeper. If so, this mattress recommendation goes double since it provides sufficient support to the way you sleep. If you’re more on your heavier side and you regularly sleep on your stomach, it is possible to opt for something with a little more support.

If you’re looking for a more suitable alternative then it’s a good idea to consider other mattress brands such as DreamCloud. DreamCloud offers a wide range of mattresses that vary in levels of firmness, so you can choose a comfortable mattress when you require it, and a soft mattress for times you do not. What’s more, DreamCloud does come up somewhat more affordable, so those looking to save money could consider taking a look at DreamCloud a check.

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Frequently Asked Questions Challenges In Purple Mattress Campaign

Does Purple offer additional services like Mattress Removal?

Unlike other direct-to-consumer mattresses, Purple does not have what might call a “white-glove” solution that could manage your old bed, or other services such as mattress setup. If you purchase the Purple mattress, then you’ll have to take charge of the removal of the old mattress, as well as the installation of the new one. Make sure you give your Purple mattress a couple of hours to expand before using it, since it normally is packed in the form of a box.

Are there any Warranty with a Purple Mattress?

There are two separate warranties available for Purple mattresses, one that handles the outer cover , and another for the interior. For the cover, you will get at least two years of protection for any defect that the cover is able to provide. For the interior, you’ll have at least 10 years of warranty covering any defect. Just make sure you take into consideration that body indentations- caused by heavier sleepers or just frequent use-will not be covered under warranty if they’re less than 1 inch in deep. Customers will also need to cover the shipping costs associated with delivery and return.

How does Shipping work using Purple Mattress?

Purple mattress is delivered via FedEx to all 48 contiguous states of the US and Canada, while customers from Hawaii, Alaska, and Canada are required to pay a shipping cost. For international customers, Purple has yet to provide any address outside of the United States.

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